Logo System v2 · response to your proposals

Pick a system, not a single logo

Honest reaction to your two boards, then a refined direction that combines the strongest ideas. The system has three parts: an icon mark (for app icons), a wordmark (for headers/marketing), and a monogram (for tight spaces).

My read on your proposals

Image 1 — wordmark set

1 · dot+ — Just type. Strong as a wordmark, weak as an icon.
2 · .plus ★ — Sharpest idea on the page. Reads like a TLD. Ownable, programmatic, distinctive.
3 · ./+ — Too in-joke. Reads like a shell command — wrong audience.
4 · d+ ★ — Best custom mark. Small-dot detail = proprietary geometry.

Image 2 — dot + plus compositions

V1 Balanced — Two shapes near each other, no relationship.
V2 Offset — Decorative, hard to scale.
V3 Stacked — Reads as a human figure (dot=head). Unintended.
V4 Diagonal — Energetic but arbitrary relationship.

All four are weaker than image 1 — these are compositions, not marks. The elements don't feel inevitable together.

01 The system — three parts, one identity Each part has a job. The icon scales down. The wordmark scales up. The monogram fits where neither does.

Part 1 · Icon

The dot

A solid disc placed in the lower-left of the canvas — sitting on the baseline like a literal period. The "+" is implied by the icon's role in the system, not drawn.

Use: iOS app icon · Mac dock · Apple Watch face · favicon
Why: Most distinctive silhouette in App Store grid. Survives 24pt.

Part 2 · Wordmark

.plus

Your strongest idea, refined. Inter Black, tight tracking, with the leading dot as a separate disc — not a typed period. The dot ties back to the icon.

plus

Use: App headers · splash · marketing · email signature
Why: Pronounceable as "dot plus", distinctive on the page, ownable.

Part 3 · Monogram

d⁺

When you need a letterform — favicon, Apple Watch complication, in-app brand chip. Lowercase d with a small + as superscript, plus a dot detail near the ascender (carries the geometry from the icon).

Use: Favicon · in-app chips · loading spinner · social avatars
Why: Letterform = recognizable. Detail = proprietary.

02 The icon at every size A real logo survives the screenshot you take of your home screen. Here it is at 120 → 80 → 60 → 40 → 24 pt.

120pt

80pt

60pt

40pt

24pt

02·5 Exact color codes Two mark tokens, pure values. The logo never touches UI colors — those off-mono values are for eye-comfort on large UI surfaces, which is the opposite of what an app icon needs on OLED.

v1.1 update

The logo uses pure values; the UI does not. On OLED, the icon disc at mono.900 reads as washed-out grey next to apps using true black. We now reserve two dedicated mark tokens — #000000 and #FFFFFF — for the logo only. UI surfaces stay at mono.900 / mono.50 for eye comfort across large fields.

Mark colors — logo only

Mark Ink

#000000

mark.ink · pure black
disc on Paper icon
OLED punch

Mark Paper

#FFFFFF

mark.paper · pure white
icon canvas · wordmark
monogram

UI Ink · ref

#0F0F14

mono.900 · surface.primary
never used in the logo

UI Paper · ref

#FAFAFC

mono.50 · content.primary
never used in the logo

Mono+1 disc colors (use sparingly)

#276EF1

accent.info · AI moments

#05944F

accent.positive · success states

#BB7A00

accent.warning · partial

#E11900

accent.negative · recording

Mark
Surface
Canvas / glyph
Disc / detail

Icon · on dark

#FFFFFF

#000000

Icon · on light

#000000

#FFFFFF

Icon · on info blue

#FFFFFF

#276EF1

plus

Wordmark · dark mode

— (transparent)

#FFFFFF

Monogram · dark mode

— (transparent)

#FFFFFF

Rule: the logo is built from two pure values — #000000 (Mark Ink) and #FFFFFF (Mark Paper). Accent colors (info, positive) are only used as the disc in mono+1 variants on a Paper canvas, and only in marketing or hero contexts — never in the product chrome.

03 Surface tests How the icon adapts across the dot+ palette and on imagery.

on surface.primary

on light

on surface.tertiary

on state.info

04 In context Three real surfaces where the logo system has to live.

9:41●● ▮

Mail

Phone

Notes

dot+

Music

Maps

Photos

Safari

Home screen — find the dot

plus

Meeting intelligence

Splash screen

9:41●● ▮

plus

24meetings

18hrecorded

11todos

Golf Course Planning

5/17 · 45m · 2 actions

Q3 Software Sync

5/16 · 22m · 1 action

In-app — brand chip in nav

Want me to push this further?

I can: (a) generate an SVG export of all three marks, (b) build a brand-guidelines page for handoff, (c) try a color variant where the dot uses state.info blue or state.positive green for monochrome+1 versions. Tell me which.